Hulu ⌁ Catch 22
Have you ever been
thrown for a loop?
Role ⌁ Sr. Director, Creative Content
Generations of outcasts call Catch-22 a sacred text. It’s been a book, a movie, and now a star-studded limited series on Hulu.
With big name talent and even bigger expectations from millions of readers - the pressure was on to deliver a campaign that would do the source material justice and position Hulu as the ultimate destination to experience it on screen. From custom shoot content, to a mixture of original animations and A/V driving home the madness that is central to the show, all fans found themselves thrown for a loop by Catch-22.
