Apple TV+ ⌁ Luck
You think you know
about being lucky?
Role ⌁ Creative Social Lead
You have no idea. For a movie as unique as Luck we needed a social campaign unlike any other.
We took the term “custom content” to a whole new level by working directly with the film’s animators to craft a one-of-a-kind animations for our social posts. Each “lucky” or “unlucky” asset surprise fans with characters destroying typography, ruining scenes, or photo bombing with a quick wave.
We built the world through Day in the Life videos of the lucky and unlucky was really like, and even how bad luck can turn around, then an IRL stunt had TikTokers finding out whether they themselves were lucky with an epic Toast Drop Challenge.
