Everything within this campaign was carefully crafted to celebrate Korean culture. A title sequence early release that featured a Korean cover song, original illustrations brought to life by Korean artists, and all post copy translated into the Korean language, no detail was too small. 

The romance and tragedy seen on screen was represented in nuanced content that dove deeper into the filmmaking and accurate representation of the time period. We brought fans in with the story, but enchanted them with the cinematic quality that only Apple TV+ could achieve.