Apple TV+ ⌁ Invasion
What would you do
in an alien invasion?
Role ⌁ Creative Director
How would you survive? What choices would you make? That was the premise of Apple TV+’s new sci-fi series, Invasion, and the basis of our interactive strategy for its social campaign.
Each piece of social content conveyed the experience of being in the middle of an inescapable global event, and using our character’s stories, zeroed in on the struggle between doing anything to survive while still holding onto your humanity. Then we brought the invasion into real life with a huge Twitch stunt that had unsuspecting watchers questioning whether an unforeseen event was really taking place across the globe.
