Apple TV+ ⌁ Selena Gomez My Mind & Me
Have you ever had a real look
behind the curtain of stardom?
Role ⌁ Creative Director
My Mind & Me is a raw and unblinking look inside the life of one of the world’s biggest artists: Selena Gomez.
From her health struggles to the pressures of stardom she holds nothing back from the camera. To help her launch her documentary, we built a creative campaign centered around celebrating Selena’s truth and applauding her strength in venerability.
IG Stories where fans could tap to reveal Selena’s secrets, special shoot videos where Selena shared some rare truths about her life and creating the film, IG Reels that spliced together the glitz of being a pop icon with the harsh reality of fame, and even a Q & A with the woman herself.
