The second season of The Morning Show deserved a social campaign that matched its star-studded newsworthiness. With huge talent joining the show, hot button themes that were culturally relevant, and explosive interpersonal drama, it wasn’t just going to be a hit on Apple TV, but across social as well. 

From a custom marketing shoot with talent to buzz-worthy carousels, reels and stories each piece of content drove conversation with an editorial flair.